Latest in: Marketing
We now have an in-house copywriter here at PropertyStream, and we’ve compiled a list of the best tips we’ve found for writing web copy. It’s important to think of web copy as extremely different …
It’s 2020 and Netflix is continuously hurling new content at us, but I’m throwing it back to the old Mad Men days with a bit of marketing advice from the King of Advertising himself. …
Copy isn’t just words on a page. Copy is all about engagement, motivation and establishing customer loyalty. Substandard copy will reflect terribly on your business and your brand. A customer may be turned …
I want you to be entirely honest with yourself: Is there a piece of marketing that you do that just doesn’t work? If yours is anything like a lot of the agencies I speak …
You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message across all marketing channels • Speaks to your prospect wherever they are …
When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …
I probably don’t need to convince you of the value of branding. You only have to look at the way that agents like Purple Bricks and EweMove have invested heavily in their brand …
Starbucks, surveys and estate agents If you saw a Starbucks ad with the below logo, what would you think? If you were being generous, you might suspect that it was part of some clever …
The beginner's guide to making your estate agency stand out. Property is no easy business, especially in the midst of a housing crisis with thousands struggling to get on the property ladder. And …
Brand Awareness for Estate Agents in the Digital Era. The way estate agencies need to tackle marketing and sales is continually evolving as we delve deeper into the digital era. Where the two …
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