The majority of your customers will read a review before engaging with you. It's hard to judge a service when there is nothing tangible to indicate the quality.
Naturally, people will go online and search what is being said about a business or service, making customer reviews very important.
Whether negative or positive, they’re read and it'll help a customer decide whether or not to go with you.
Estate agents have a lot of competition and reviews are one way to set them apart from competition.
Whether negative or positive, they’re read and it'll help a customer decide whether or not to go with you.
Estate agents have a lot of competition and reviews are one way to set them apart from competition.
Are you using all your channels to get reviews?
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Social media
As well as sharing and shouting about your fantastic 5-star reviews, you can also ask for others to write or share their stories about you.
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In-person
Completed a property transaction or finished helping your client? It’ll be a prime opportunity to ask for a review. Especially if you have built up a great rapport with them.
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Correspondence
Sending out emails or letters? Another channel for you to ask for reviews. This is a fantastic opportunity if it’s not a one-off transaction like with your landlords or tenants.
Make writing a review as easy as possible for your customers. They’re more likely to provide a review if it doesn’t take them long and it’s simple to do. And, tell them this!
If you ask and don’t get a response, ask again or try a different approach. If it was a mass, general send out for reviews try again by personalising it or even incentivise them. Sometimes a small incentive can sway people to writing a review.
Social media
-
In-person
Completed a property transaction or finished helping your client? It’ll be a prime opportunity to ask for a review. Especially if you have built up a great rapport with them.
-
Correspondence
Sending out emails or letters? Another channel for you to ask for reviews. This is a fantastic opportunity if it’s not a one-off transaction like with your landlords or tenants.
Make writing a review as easy as possible for your customers. They’re more likely to provide a review if it doesn’t take them long and it’s simple to do. And, tell them this!
If you ask and don’t get a response, ask again or try a different approach. If it was a mass, general send out for reviews try again by personalising it or even incentivise them. Sometimes a small incentive can sway people to writing a review.
Correspondence
Make writing a review as easy as possible for your customers. They’re more likely to provide a review if it doesn’t take them long and it’s simple to do. And, tell them this!
If you ask and don’t get a response, ask again or try a different approach. If it was a mass, general send out for reviews try again by personalising it or even incentivise them. Sometimes a small incentive can sway people to writing a review.
