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We both know how important an effective web presence is for estate agents in 2019. Whether you’re a fan of the digital revolution or not, what’s undeniable is that it’s changed the property industry …
It’s impossible to read the news right now without reading about two “B” words – Boris and Brexit. And recently I’ve seen a lot of pieces centred around the fear that a Boris Johnson …
You’ll be very familiar with one of the oldest adages in the world of sales and marketing: People buy from people. It’s obvious, really isn’t it? As humans, we’re hardwired to personally connect with …
In my experience, part of the main reasons that most estate agents don’t achieve what they want to with their marketing is because they don’t run straight lines. Confusing? Maybe, but allow me to …
As I write, we’re less than a week away from the first of our Strength In Numbers events in Manchester, which’ll be followed by our London event the following week. And we’re like kids …
Last week I outlined some thoughts on the pros on cons of estate agents outsourcing their marketing, as opposed to doing it in-house. I had quite a lot to say last week, but I …
When you first start your agency, you generally wear every single hat. Finance, customer service, HR; they all fall on your desk, and guess what? So does marketing. You generally keep hold of marketing …
We all know the hugely powerful role that Google plays in modern business, and the world of estate agency is no different. Sure, Rightmove and Zoopla are huge search engines in their own right, …
There’s an ancient Chinese proverb that estate agents would do well to remember during this uncertain period for our market: “When the winds of change blow, some people build walls and others build windmills” …
You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message across all marketing channels • Speaks to your prospect wherever they are …
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