Latest in: General
When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …
Save The Date We’re running an event in July, and we’d really love you to come along. The event’s called “Strength in numbers: how independent multi-branch estate agents can exploit their numerical advantage, compete …
I probably don’t need to convince you of the value of branding. You only have to look at the way that agents like Purple Bricks and EweMove have invested heavily in their brand …
Apple, Amazon and selling houses How do Apple sell so many computers? Why does everyone just default to buying pretty much everything on Amazon? There’s no one answer to these questions, but one …
Letterboxes awash Back in 1999, our letterboxes were awash with promotional materials, sales letters, brochures and all manner of printed collateral. It was too much, and as a result, we stopped consuming what …
How low can estate agents go? Price wars are everywhere. In the supermarket, on the internet, on market-stalls; wherever you look, you’ll find businesses competing on price. And over the last few years …
Starbucks, surveys and estate agents If you saw a Starbucks ad with the below logo, what would you think? If you were being generous, you might suspect that it was part of some clever …
Try talking to everyone Who can benefit from your property services? I’m guessing there’s more than one answer to that question, and it’s the same for our business. We do websites and digital marketing, …
In the property industry, websites are more important than ever. Yes, I would say that, but it’s true. Over 50% of buyers now find their home online, which means that if you’re serious about …
The Benefits of Having a Mobile-Friendly Estate Agency Website It’s shocking that in today’s virtual world, only one in four websites have a mobile-friendly site. One-third of people with smartphones use them …
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